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Friday, March 04, 2011

Romney hires new communications director Andrea Saul, heads out for Florida, New Hampshire visits

From The Boston Globe

Andrea Saul, a veteran of political campaigns in the western US, is joining Mitt Romney's political action committee as the Republican readies for a second presidential campaign.

In a statement today, Romney said Saul will serve as a communications adviser to the Free and Strong America PAC.

She most recently served as press secretary for Carly Fiorina’s unsuccessful US Senate campaign in California. Previously, Saul worked as the top communications aide to Senator Orrin Hatch, R-Utah.

The statement said that during the 2008 election, Saul was director of media affairs for the McCain-Palin presidential campaign, responsible for organizing all television, radio, and surrogate activity. She held a similar job at the Republican National Committee, too.

In addition, Saul served briefly served as communications director for Florida Governor Charlie Crist as he ran for the US Senate. She quit when Crist decided to leave the Republican Party and run as an independent.

Much of Romney's communications work has been handled by his longtime spokesman, Eric Fehrnstrom, but he has been building his own political consulting firm after helping Republican Scott Brown win a US Senate special election last year.

In the upcoming election cycle, Fehrnstrom is planning to spend more time helping Romney develop his advertising strategy and television commercials.

Romney is speaking Saturday in both Florida and New Hampshire, and is expected to kickoff his campaign sometime during the next two months.

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