The republican candidates are already including financing in their collection of arrows firing amongst the candidates. Donald Trump is already calling Mitt Romney out for being a "small business guy" and boasting in CNN's "State of
the Union" that he has a "much, much bigger net worth. I mean my net worth is many, many, many times Mitt Romney". (Full Story http://www.foxnews.com/politics/2011/04/17/trump-downplays-romney-small-business-guy-touts-personal-fortune/ )
Despite this financial David vs. Goliath, Mitt leads Trump 2 to one in recent polls. Romney is a household name now, and doesn't need to invest the face time and money to get recognition this time around. Obviously Trump is a household name as well, but he has to introduce to Americans why he is a good presidential candidate, and not just a good CEO. That's going to cost some money and should he decide to move forward with this idea in June, we will really start to see the money fly. One thing for sure: even a failed campaign will still have a significant return on investment for Mr. Trump, otherwise he wouldn't proceed with it!
For now, Mitt Romney can take a step back while freshman candidates like Donald Trump take the media spotlight and take the early rounds of media onslaught and bad press. Once all these greenies fall by the wayside, Mitt Romney can stay the course and win an election on conservative values, small government, a strong military, and a strong economy.